The overall carton packaging design

Although we know the main display surface is the most important part of the carton packaging design,it shouldn't be isolated because it is still a local part of the carton packaging, a very important local part. The carton packaging is a 3D object. People could see the carton packaging with multi-angle. In considering major display surface we need consider its mutual relations with other surfaces. Taking into account the overall carton packaging design through text, graphics and color, repetition and segmentation techniques.

The front and back surfaces are the mainly display surfaces in the carton packaging design. However, if the width of the side surface is the same with the main surface, sometimes it used in the same design with the main surface no matter what angles the carton packaging presents a unit feeling. The side surfaces show the commodity composition, function, weight, and instructions for use, batch number and other descriptive text of the competent authorities. There should be a connection and difference between them from the form factor and constitute way to generate rhythmic changes in the carton packaging design.

With the arrangement of text, photography and pattern to get together with several surfaces into a main exhibition surface. Each face of the screen is also complete. When display on the store this kind of carton packaging design using a combination of different surface to forming a large advertising screen to achieve a strong visual effect.

The label of the carton packaging are generally divided into body, chest, shoulder, neck, top and cover labels. The color of the labels should also be consist with the carton packaging design to out-stand the brand and graphics. The overall carton packaging design, is also used in coordination between the carton packaging and containers ; The carton packaging and bottles using the same design, only the pattern has little changes, contrast in their hue, the carton packaging image appeared on the container, and the container label repeat part of the carton box packaging design.

All in all, the carton packaging design and decoration should around a theme, start from the overall design, in line with the concise, personalized aesthetic criteria, adopt to the characteristics of goods and consumer psychology.